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Competitive Research

18.Competitor benchmarking

PMDesignerMarketingAgency

Overview

Extract design tokens from your top competitors and compare them side by side. Structured data instead of screenshots in a slide: actual color values, type scales, and spacing systems.

Extract design tokens from multiple competitor websites and compare them systematically. Instead of taking screenshots and eyeballing differences in a slide deck, you get structured JSON files with exact color values, font families, type scales, spacing systems, and border treatments for each brand. Feed the files into an AI agent for a written analysis, or load them into a spreadsheet for manual comparison. This workflow replaces a full research sprint with a 5-minute extraction run.

Extract competitor A

Terminal
dembrandt linear.app --save-output

Extract competitor B

Terminal
dembrandt height.app --save-output

Extract competitor C

Terminal
dembrandt asana.com --save-output
Output

Per-brand token JSON files ready for side-by-side comparison, charting, or AI analysis.

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